Newsletter
Don't miss a thing!
We regularly provide you with the most important news, articles, topics, projects and ideas for One World – No Hunger.
Newsletter
Don't miss a thing!
We regularly provide you with the most important news, articles, topics, projects and ideas for One World – No Hunger.
Please also refer to our data protection declaration.
Priscilla Impraim is one of the first women in Ghana to enter the chocolate business. Despite some hurdles, she founded the company Ab Ovo Confectionery Limited in 2006 with currently six permanent employees and 25 seasonal employees.
She immediately impresses her audience. ‘We have these awesome cocoa beans’, says the woman on stage, ‘but we don’t add any value to them’. Priscilla Impraim opens her eyes wide as if she is listening in surprise to her own words. Of course, she is trying to change the value: As one of the first women in Ghana to move into the chocolate business. With her right fist clenched, she now calls out to the audience: ‘We present the true taste of cocoa. And create jobs!’ It sort of feels like Impraim is on a mission here at the International Green Week (IGW), where she is presenting and selling her own chocolate at the booth of the BMZ (Federal Ministry for Economic Cooperation and Development).
She certainly seems to be in good spirits. Impraim strolls from the stage back to her sales table. Five different bars of chocolate lie next to each other, along with some lozenges. How did it come about? She sits down. She says that she lived in Germany in the noughties, ‘and that’s when I saw the wide range of chocolate products’. ‘I was surprised. My home country is one of the regions with the most cocoa beans – but we don’t make any varieties.’ She immediately thought that needed to change.
After her return to Accra in Ghana, Impraim founded a company with her savings in 2006. In 2008, she launched her business, initially offering chocolate produced under licence by a manufactory but based on her own recipe. The 54-year-old recalls: ‘I started with lozenges. Their texture was softer than the otherwise rather hard lozenges on the market’. Before that, she had no professional experience with cocoa, having worked in business administration and marketing. ‘I simply learned how to make chocolate and got started.’ Later she added her own machines.
She says it wasn’t easy at first. ‘Women in Ghana have problems accessing financing.’ Banks hardly have time to study business plans – ‘and they charge high interest rates’.
But Impraim persistently followed her idea of turning the raw cocoa beans into high-end products and selling them, like the ones consumed en masse in other countries as the most refined food of the gods. At first, she sold her products in local supermarkets. After the first successes, she added exports to Nigeria; her company, Ab Ovo Confectionery Limited, now has six employees and 25 seasonal workers. ‘These are the jobs I talked about on stage.’ Her goal: The leap to Europe. ‘The quality is there. It’s just a question of investment’, says Impraim with a smile on her face. In general, the company has come a long way – on a road paved with success. So continued growth seems only natural.
‘We women simply know better how to spend money. Men are noticing it more and more – so, it comes to no surprise that we are evermore present in the business world.
Read more Gender equality: Essential for food and nutrition security
Read more Land Rights for Secure Livelihoods: My Land is My Life
Read more Nine Harvests Left until 2030: How Will the BMZ Organise Itself in the Future?
Read more World Soil Conference ends with resolutions on drought management and land restoration
Read more For a just transition to a sustainable planet we must secure land rights
Read more Towards Climate Justice: Securing Women’s Land Rights for a Resilient Tomorrow
Read more "Climate change is unifying people from the region"
Read more Governor's Day with Farmers – For more discussion with local actors
Read more The goals of transformation should leave no one behind
Read more How a Nigerian fintech wants to secure 1 billion US dollars for farms
Read more BMZ releases video on the transformation of agricultural and food systems
Read more The rush for green energy shouldn’t undermine rights of pastoralist communities
Read more CompensACTION aims to reward farmers for climate performance
Read more The Agri-Food Map: An interactive map to explore sustainable agri-food systems
Read more Climate change mitigation and adaptation strategies for the African livestock sector
Read more From the perennial to the catwalk – banana silk as an alternative
Read more Reforming agricultural policies to sustainably transform food systems
Read more A framework for sustainable and fair agriculture and food systems
Read more Answers from the youth: "Leave or stay? That depends on it!"
Read more Reference values: A building block on the road to social equality
Read more From start to finish: a vision of interconnectivity
Read more Sustainable Artisanal Fisheries and Aquaculture in Rural Areas
Read more Youth as key actors for a transformation of agri-food systems
Read more Achieving more together – New forms of cooperation for sustainability in the cotton sector
Read more Sang'alo Institute invests in farming of sunflower crop
Read more Mozambique: How informal workers find jobs through an app
We use cookies on our website. Some of them are essential, while others help to improve your user experience. Your consent is voluntary and can be revoked at any time on the "Privacy" page.
Protects against cross-site request forgery attacks
Saves the current PHP session.
Content from third-party providers, such as YouTube, which collect data about usage. Third-party content embedded on this website will only be displayed to you if you expressly agree to this here.
We use Matomo analytics software, which collects anonymous data about website usage and functionality to improve our website and user experience.